WATCH Tony Robbins in a one-on-one interview with the co-founders of BOOMCHICKAPOP, a wildly successful brand that completely disrupted the snack industry.
Angie and Dan Bastian were looking to put aside some money for their kids’ college fund when they started a small kettle corn business out of the family’s garage. Initially selling popcorn at chilly Minnesota fairs and festivals, and then NFL Vikings games, the couple soon took their popcorn to Trader Joe’s, Target, Costco, and beyond – gaining a crash course in how to operate a business and manage a team along the way.
The real game changer took place when the then-named Angie’s Kettle Corn embraced a bold new identity: BOOMCHICKAPOP. Angie retired from life as a nurse practitioner and Dan from teaching history to run their company full-time. And after years of commitment and perseverance, the Bastians sold their business in 2017 to Chicago-based Conagra Brands for $250 million.
In this candid conversation, the couple reveals their journey (that included UNLEASH THE POWER WITHIN) and facing their fears, going ALL-IN, falling in love with their clients and connecting to the needs and desires of that customer base led to their ultimate success.
Watch the FULL podcast episode with Shazam! Founder Chris Barton here: https://youtu.be/Fz32P5kQIPQ
VIDEO SHOW NOTES:
00:32 Introduction to Angie and Dan Bastian
02:26 How Angie and Dan met
05:32 Angie and Dan attend Tony’s Unleash The Power Within
06:25 Facing your fears
08:58 Starting a business as a couple
13:21 Being thought of as crazy
14:51 Gaining proximity to the Minnesota Vikings
15:57 Importance of building bonds
19:04 To gain a seat at the table, you must commit everything
20:19 Say yes to every opportunity
24:51 There’s always a solution
29:06 Raising private equity
31:16 Only 2.5 seconds to capture a consumer’s attention
32:19 Coming from a position of empowerment
34:53 Origin of the BoomChickaPop name
38:29 Talking directly to consumers
40:45 Dividing labor as a couple
42:56 Maintaining a relationship despite stress
45:08 Selling the company
47:11 How it felt to distribute funds to colleagues
49:48 Commiting to business relationships
55:22 Audience question from Javier: What was the process of selling your company?
58:11 Audience question from Aaron: What was your goal for the company?
01:01:45 Audience question from Kaley: How did you feel when you sold the business?
01:04:00 Audience question from Annabelle: What kept you going through the tough times?
01:10:22 Audience question from Ryan: If you (Chris) were to develop Shazam again today, what would you do differently?
01:13:05 Audience question from Anjelica: How many times did your brand evolve?
01:19:29 Final question from Tony: What’s the single best piece of advice that you’ve gotten in business?
01:24:19 Sign off
Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.
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