Sony’s PlayStation 5 has achieved a milestone, surpassing 50 million units in lifetime sales, according to an announcement from the company. The announcement comes as Sony experienced its best-ever Black Friday period sales for the highly sought-after gaming console.
Eric Lempel, Senior Vice President for Global Marketing, Sales, and Business Operations at Sony Interactive Entertainment, expressed confidence in the PS5’s performance during the holiday shopping season. Despite initial concerns raised in August about weaker-than-expected sales, the console’s momentum in November and December has reassured Sony about meeting its ambitious sales target of 25 million units in the current financial year ending on March 31.
Lempel also highlighted the positive impact of promotions, noting that the company has implemented fewer promotions at this stage of the life cycle than ever before in its history.
Earlier challenges in PS5 sales were attributed to supply chain disruptions, which have since eased. Releases, such as the critically acclaimed “Marvel’s Spider-Man 2” on October 20, have contributed to the console’s improved performance.
Sony’s focus on live-service titles and a push into online play is evident, with the cancellation of an online game from the popular “The Last of Us” franchise. The company aims to strike a balance between single-player and live-service gaming experiences.
Read more at thetechportal.com
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