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Facts About Digital Marketing

What is Digital Marketing?

Digital marketing has been famous today. Right now, every business is venturing to this type of business strategy. It is an innovative strategy for leveraging online opportunities to reach potential customers. Some of the digital channels are search engines, social media, and websites.

>> read also about Marketing

But, many think that embracing digital marketing is expensive. Which is the reason why small businesses are not including it to their marketing efforts.

How Digital Marketing helps a business?

This marketing strategy is the most cost-effective way of reaching your target market. Today, almost everyone is online. Adopting digital marketing can be the solution to having massive online traffic.

Digital marketing can be expensive. Yet, there are also organic methods where you pay a little amount or you will not pay at all. And, these two methods will give your business identical results.

As such, it leverages your business capabilities in interacting with prospects. It may be hard at first but, through trial and error, you will get it soon enough.

Also, through embracing digital marketing, you’ll be able to know your customers well. And, the opportunity for creating brand awareness and brand loyalty will be at hand.

Moreover, you can track responses to your marketing efforts immediately. And, through evaluating the reports, you can improve your strategies right away.

Types of Digital Marketing

1. Search Engine Optimization
Search Engine Optimization or known as SEO is a way of optimizing your website. Your business will do this process to increase organic traffic for leads. There are three effective ways to approach SEO. These are on-page optimization, off-page optimization, and technical optimization.

When we say on-page optimization, it focuses “on the page” of your website. While off-page optimization focuses on the “off the page” of your website. In technical optimization, it focuses on the backend or coding of your website.

2. Content Marketing
This means that you will be creating and posting valuable contents. This process involves blog writing, ebooks and white papers, and infographics.

3. Social Media Marketing
This is a way of increasing brand awareness, driving traffic and generating leads. You will be using social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

4. Email Marketing
In this process, you will promote contents while driving customers to your website. This is another effective marketing way of communicating with your audiences.

5. Sponsored Content
In a sponsored content, you will pay for another brand that will discuss and promote your business. You can use some influencers to promote your brand. Or, you can tap anyone who will write a blog or an article highlighting your business.

Unlike traditional marketing methods, digital marketing is more effective today. With the growth of the digital economy in Asia, you should consider embracing it.

I hope this informative piece is helpful to you and to your business!

by VeganPinay from articlesfactory

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Using Prestashop Themes For Constructing A Professional E-Business Portal

As thousands of companies are going the internet way to do business online, it is the call of the times, to bring in more number of customers. And such a proposal is aptly fulfilled by making use of the new generation designs for the companies’ websites which would solve the purpose. These new designs come in form of templates that have an array of facilities at their disposals such as the CSS, PHP, MySQL, etc.

These add-ons can be utilised to write codes and design a website and the constituent web pages, so that the output is not only attractive but also user friendly. Especially for the business houses, these prestashop templates can be quite handy if they are trying to start off a full fledged e-business and selling their products through the online portals.

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With the help of such templates, they can put in various designs that suit their products. They can easily showcase their products, highlighting the best ones. Even, these images and contents can be put forth in attractive manner. There are themes that can go along well with different products without having to toil a bit. These templates have been designed by the expert web designers who have made the templates so flexible that the businesses can do their own bit to their websites using these prestashop templates.

Although these are new methods of website designing, yet they have been widely accepted and have become famous in a very short time. It is the easy of downloading them into the websites that has created such a favour among the website owners. Secondly, people can put in their own designs, allow spaces for making the shopping carts and also provide the consumers with safe and secure payment gateways.

Such facilities, when present in a website would help the customers to shop without any worries. And the effort of most of the online businesses is becoming exactly this. They are giving in their best efforts to bring to the customers a smooth shopping experience. Themes and templates that are provided through the means of such prestashop software are helping the e-commerce portals to bring a unique shopping experience.

During the shopping, the products can be seen with their detailed information. The pictures can be enlarged. They can be looked from different angles so that the specification can be easily watched. For sites which deal with consumer goods, the need of such templates and themes is more important as the products need to be seen properly by the consumers. These templates can be downloaded and installed easily, without any issues, by the website owners themselves.

Any addition that is required can also be done by the website designers due to the presence of the usual designing techniques using the php, css, mysql add ons. Many website owners are trying to build their designs using these templates and therefore have been able to attract more customers. As the need to expand the businesses beyond the geographical boundaries is increasing, these templates have helped achieved the target with a better success rate.

by Sanjay Joshi from articlesfactory